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The care gap is growing. Black women entrepreneurs are closing it.

In the United States, there is a shortage of direct care workers, including certified nursing assistants, psychiatric aides, personal care assistants, and more. And in the future, the gap between the number of people who need such services and the number of direct care workers in the workforce will continue to grow. Black women entrepreneurs are helping fill this gap. Meet Nicole, who started her own business in Wisconsin.

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