Noraida

Noraida is a determined entrepreneur from Medellín, Antioquia, with four years of experience. She runs a flavored shaved ice stand, offering a wide variety of toppings such as fruits, syrups, candies, and chocolates, providing customized options for her customers. Noraida serves around 50 customers daily, delivering fast and friendly service that ensures customer satisfaction and fosters loyalty to her business. Her dedication and creativity have earned her recognition in the community and a steady flow of customers who value the quality of her products.

Noraida lives with her husband, one of her three daughters, and her granddaughter in a rented house, located an hour away from her shaved ice stand. Her other daughters are independent adults but maintain frequent contact and provide support when needed in managing the household and business.

A loan of 5,505,727 COP allows Noraida to acquire a motorcycle, enabling her to offer home delivery services for her shaved ice, expanding her reach and improving customer service. In Colombia, motorcycles are an essential tool for microentrepreneurs due to the lack of efficient public transportation and the high cost of cars.